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Records 1 to 40 of 139

The (un) Common Sense of Advertising: Getting the Basics Right
by Sanjay Tiwari

Television Advertising and Consumer Response: Children Buying Behaviour
by Neeru Kapoor

The Indian Media Business
by Vanita Kohli

Mass Communication: Theory and Practice in the 21st Century
by Diwakar Sharma


Rural Marketing: Text and Cases
by S.L. Gupta

Effective Advertising: Understanding When, How and Why Advertising Works
by Gerard J. Tellis

Photomontage: Experimental Photography Between the Wars
by Michel Frizot

9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands
by Jagdeep Kapoor


Web Advertising and Online Marketing: Technologies and Strategies for E-marketing
by P.P. Singh, Sandhir Sharma

Advertising in Rural India: Language, Marketing Communication and Consumerism
by Tej K. Bhatia

Advertising Management
by C.L. Tyagi, Arun Kumar

Corporate Communications: A 21st Century Primer
by Joseph Fernandez


Social Dimensions of Advertising
by S.S. Kaptan

Socio-Economic Effects of Advertising in India

Mediated Politics: Communication in the Future of Democracy
by W. Lance Bennett, Robert M. Entman

Conditions of Visibility: Writings on Photography in Contemporary India
by R. Srivatsan


Brainstorming Reinvented: A Corporate Communication Guide to Ideation
by Linda Conway Correll

Principles of Advertising
by Monle Lee, Carla Johnson

Watch it: The Use of Body Language in Word of Mouth Advertising
by Godfrey Harris

The Hottest Ideas in Word of Mouth Advertising
by Godfrey Harris


Dictionary of Advertising & Sales Management
by Suman Chopra

Advertising Regulations
by S.S. Kaptan

Advertising New Concepts
by S.S. Kaptan

Facets of Indian Advertising and Consumer Behaviour: An Empirical Approach
by Kaleem Mohammad Khan, Mohammad Naved Khan


A Guide to Modern Indian Sanitaryware
by Asit Indual Adalja

Effective Advertising Management
by Y.P. Singh

Advertising: The Social Ad Challenge
by Meenakshi R. Chauhan

Advertising Management
by N. Kumar


Insult or Injury?: An Enquiry into the Marketing and Advertising of British Food and Drug Products in India and Malaysia
by Charles Medawar

Advertising: Planning, Implementation and Control
by S. Sharma

Effective Advertising, Marketing and Sales Management
by G.R. Basotia

Advertising and Marketing Strategies: A Lifestyle Approach
by Savita Hanspal


Selling to India`s Consumer Market
by Douglas Bullis

Planning for Power Advertising: A User`s Manual for Students and Practitioners
by Anand Bhaskar Halve

Making News: Handbook of the Media in Contemporary India
by Uday Sahay

Privileging the Privileged: Gender in Indian Advertising
by Sharda J. Schaffter


How to Promote and Advertise
by Michael E. Allen

The Advertising Handbook
by Dell Dennison

Messages or Massages? Media Matters in India Today
by Jacob Srampickal

Behind Powerful Brands
by Jones



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