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Records 41 to 80 of 113

The Great University Gamble: Money Markets and the Future of Higher Education
by Andrew McGettigan

Business to Business Marketing Management
by Alan Zimmerman and Jim Blythe

Moods and Markets: A New Way to Invest in Good Times and in Bad
by Peter Atwater

CRM: The Foundation of Contemporary Marketing Strategy
by Roger J. Baran and Robert J. Galka


Communication and Power in the Global Era: Orders and Borders
by Marwan M. Kraidy

Locating Television: Zones of Consumption
by Anna Cristina Pertierra and Graeme Turner

Competitive Intelligence, Analysis and Strategy: Creating Organisational Agility
by Sheila Wright

Indovation: Innovation and a Global Knowledge Economy in India
by Thomas Birtchnell


Nature for Sale: The Commons Versus Commodities
by Giovanna Ricoveri

Digital Phoneix: Why the Information Economy Collapsed and How It Will Rise Again
by Bruce Abramson

Where the other Half Lives: Lower Income Housing in a Neoliberal World
by Saran Glynn

Tourism Marketing: On Both Sides of the Counter
by Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila Lebe and Alan Fyall


Entrepreneurship: Successfully Launching New Ventures (Fourth Edition)
by Bruce R. Barringer & R. Duane Ireland

Business Secrets of the Trappist Monks: One CEO`s Quest for Meaning and Authenicity
by August Turak

Innovation in Pricing: Contemporary Theories and Best Practices
by Andreas Hinterhuber and Stephan Liozu

New Developments in Online Marketing
by Stephen Tagg, Alan Stevenson and Tiziano Vescovi


Political Marketing in Retrospective and Prospective
by Christine B. Williams and Bruce l. Newman

Contemporary Issues in Financial Institutions and Markets (Volume I)
by John O.S. Wilson, Barbara Casu and David G. McMillan

Social Network Analysis with Applications
by Ian McCulloh, Helen Armstrong, and Anthony Johnson

Marketing Research Essentials (8rd Edition)
by Carl McDaniel, Jr. & Roger Gates


Routledge Handbook of Political Marketing
by Jennifer Lee-Marshment

Financial Services Marketing: An International Guide to Principles and Practice (Second Edition)
by Christine Ennew and Nigel Waite

Producing Prosperity: An Inquiry into the Operation of the Market Process
by Randall G. Holcombe

Marketing Database Analytics: Transforming Data for Competitive Advantage
by Andrew D. Banasiewicz


Branding and Product Design: An Integrated Perspective
by Monika Hestad

The Made in Germany Champion Brands: Nation Branding, Innovation and World Export Leadership
by Ugesh A. Joseph

Predictable and Avoidable: Repairing Economic Dislocation and Preventing the Recurrence of Crisis
by Ivo Pezzuto

A Queer History of Fashion: From the Closet to The Catwalk


Supply Chain Strategies: Demand Driven and Customer Focused (Second Edition)
by Tony Hines

Airport Marketing
by Nigel Halpern and Anne Graham

Commercial Advertising: Six Lectures at the London School of Economics and Political Science (7 Volume)
by Thomas Russell

Accumulation: The Material Politics of Plastic
by Jennifer Gabrys, Gay Hawkins and Mike Michael


Trademarks, Brands, and Competitiveness
by Teresa Da Silva Lopes and Paul Duguid

Principles of Marketing: A Value-Based Approach
by Ayantunji Gbadamosi Ian K.Bathgate Sonny Nwankwo

Marketing for Cultural Organizations: New Strategies for Attracting Audiences (Third Edition)
by Bonita M.Kolb

The Routledge Companion to the Future of Marketing
by Luiz Moutinho, Enrique Bigne and Ajay K.Manrai


Territorial Development and Action Research: Innovation Through Dialouge
by James Karlsen and Miren Larrea

Creating New Markets in the Digital Economy: Value and Worth
by Irene C.L. Ng

Beyond Strategy: The Impact of Next Generation Companies
by Michael Moesgaard Anderson and Flemming Poulfelt

Digital Marketing: A Practical Approach (Second Edition)
by Alan Charlesworth



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